Privacy Policy

Last Updated: June 2026

At BFD (Black Friday Deals), operated by GFU (Global Finance US), we care about your privacy and believe you should know what information is collected when you visit our website, how it may be used, and the choices available to you. This Privacy Policy explains how information is collected, stored, used, and protected when you access or interact with BFD. By using our website, you agree to the practices described below.

1. Scope of This Privacy Policy

This Privacy Policy applies to all visitors, readers, subscribers, and users of BFD.

Whether you’re browsing Black Friday Deals, reading product reviews, comparing recommendations, or subscribing to updates, this policy explains how your information may be handled while using our website. By continuing to use BFD, you acknowledge and accept the terms outlined here.

2. Information We Collect

We may collect information in a few different ways depending on how you interact with the website. Some information is provided directly by you, while other information is collected automatically through normal website usage.

This may include:

• Name
• Email address
• Contact information
• IP address
• Browser type
• Device information
• Pages visited
• Referral sources
• Click activity
• Cookie data

Not every visitor provides personal information, and browsing most areas of the website generally does not require registration.

3. Information You Voluntarily Provide

There are times when you may choose to share information with us.

For example:

• Subscribing to newsletters
• Contacting us through forms
• Sending partnership inquiries
• Leaving comments when available
• Participating in surveys or promotions

When you provide information voluntarily, we use it only for the purpose it was submitted.

4. Information Collected Automatically

Like most modern websites, BFD automatically collects certain technical information when visitors access the site.

This information may include:

• IP address
• Device type
• Browser version
• Operating system
• Time and date of visits
• Referring pages
• Exit pages
• General location information

We use this data to better understand how people use the website and to improve the overall experience.

This information generally does not identify individual users personally.

5. Cookies and Similar Technologies

BFD uses cookies and similar tracking technologies to improve website functionality and user experience. Cookies help us remember preferences, understand visitor behavior, measure website performance, and deliver relevant content.

Some cookies expire when you close your browser, while others may remain on your device for a longer period. Most browsers allow you to disable or manage cookies through browser settings. However, certain features of the website may not function properly if cookies are disabled.

6. How We Use Your Information

Information collected through BFD may be used for purposes such as:

• Operating and maintaining the website
• Responding to inquiries
• Improving content and user experience
• Sending newsletters or updates
• Monitoring website performance
• Preventing fraud and abuse
• Analyzing visitor trends
• Complying with legal obligations

We try to use information responsibly and only when it serves a legitimate purpose connected to operating our website.

7. Affiliate Links and Third-Party Programs

BFD participates in various affiliate marketing programs. This means that some links on our website may earn us a commission if you click a link and make a purchase. The price you pay generally remains exactly the same.

When you click an affiliate link, the retailer or affiliate network may collect information according to its own privacy practices. Because those websites operate independently, we encourage you to review their privacy policies before making purchases or sharing personal information.

8. Advertising Partners

We may work with advertising partners, ad networks, and marketing platforms to display advertisements on our website. These companies may use cookies, web beacons, and similar technologies to measure ad performance and provide advertisements that may be more relevant to users.

We do not control how third-party advertising providers collect or use information on their own platforms.

9. Sharing of Information

We do not sell personal information to third parties. That said, information may occasionally be shared in limited situations such as:

• Service providers helping operate the website
• Email delivery platforms
• Analytics providers
• Legal compliance requirements
• Business transfers or acquisitions

Whenever possible, information is shared only to the extent necessary for the requested service or legal requirement.

10. Data Security

We take reasonable measures to help protect information stored on our systems.

Security practices may include:

• Secure hosting environments
• SSL encryption
• Restricted access controls
• Monitoring for suspicious activity

Still, no website, database, or online transmission method can be guaranteed 100% secure. While we work hard to protect information, users should understand that internet communications always carry some level of risk.

11. Third-Party Websites

Our website frequently links to retailers, brands, merchants, and other external resources. Once you leave BFD and visit another website, that site’s privacy policy and terms become applicable. We are not responsible for the content, privacy practices, security procedures, or policies of third-party websites.

12. Public Content and User Submissions

Any information voluntarily posted in public areas of the website may become visible to others.

Examples may include:

• Comments
• Reviews
• Feedback
• Community discussions

Please think carefully before sharing personal information publicly. Information shared publicly may be viewed, copied, or distributed by others beyond our control.

13. Children’s Privacy

BFD is intended for a general audience and is not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13 years old.

If a parent or guardian believes a child has provided personal information through our website, please contact us and we will make reasonable efforts to remove the information.

14. Your Choices and Rights

You have choices regarding how your information is used. Depending on your location and applicable laws, you may have the right to:

• Access information about you
• Request corrections
• Request deletion of personal information
• Withdraw consent where applicable
• Unsubscribe from marketing communications

You can opt out of newsletters at any time using the unsubscribe link included in our emails.

15. Analytics Services

BFD may use analytics services to understand how visitors interact with the website. These tools help us answer simple questions like:

• What content do readers enjoy most?
• Which product categories receive the most attention?
• Are pages loading properly?

The information collected is generally aggregated and used to improve website performance and user experience.

16. Business Transfers

If GFU or BFD is involved in a merger, acquisition, sale of assets, restructuring, or similar business transaction, information associated with the website may be transferred as part of that process. Any transferred information would remain subject to applicable privacy obligations.

17. Amazon Associates Disclosure

BFD (Black Friday Deals), operated by GFU (Global Finance US), participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for websites to earn advertising fees by advertising and linking to Amazon.com and affiliated Amazon websites. As an Amazon Associate, BFD may earn commissions from qualifying purchases made through eligible affiliate links placed throughout the website.

These commissions help support the operation of the website and allow us to continue publishing product reviews, buying guides, comparisons, and Black Friday Deals content at no additional cost to readers. Amazon and its affiliates may use cookies, tracking technologies, and other methods to determine whether a qualifying purchase was made through a referral link. Any information collected by Amazon is governed by Amazon’s own privacy policies and terms. We encourage visitors to review Amazon’s privacy practices before making purchases through affiliate links found on our website.

18. Google Analytics Disclosure

BFD may use Google Analytics and similar analytics tools to better understand how visitors interact with our website.

Google Analytics helps us gather information such as:

• Pages viewed
• Time spent on pages
• Traffic sources
• Device types
• Geographic regions
• Visitor behavior trends

This information is generally collected in an aggregated format and is used to improve website performance, user experience, content quality, and website functionality. Google may use cookies and similar technologies to collect information about website usage. Information collected through Google Analytics may be transmitted to and stored by Google according to its own privacy policies.

Visitors who wish to learn more about how Google uses data can review Google’s Privacy Policy and available opt-out options.

19. Data Retention

We retain information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain website operations. Retention periods may vary depending on the type of information involved.

For example:

• Newsletter subscription data may be retained until a user unsubscribes.
• Analytics information may be retained for reporting and performance analysis purposes.
• Business communications may be retained for recordkeeping and support purposes.
• Certain records may be retained longer when required by law or regulatory obligations.

When information is no longer required, we take reasonable steps to securely delete, anonymize, or otherwise dispose of it.

20. Expanded GDPR and CCPA Privacy Rights

Depending on your location, you may be entitled to additional privacy rights under applicable laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and similar privacy regulations.

Subject to applicable legal requirements, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of personal information
• Request restriction of processing
• Object to certain forms of processing
• Request data portability
• Withdraw consent where processing is based on consent
• Request information regarding data disclosures
• Exercise rights related to the sale or sharing of personal information where applicable

BFD does not sell personal information in the traditional sense. However, users may contact us regarding any privacy-related requests, and we will review requests in accordance with applicable laws.

We may request verification of identity before processing certain requests to protect user privacy and security.

21. Privacy Contact Information

If you have questions about this Privacy Policy, your personal information, data requests, or privacy concerns, please contact us :

BFD (Black Friday Deals)
Powered by GFU (Global Finance US)
Privacy Email: [email protected]
Please review our Terms & Conditions, Disclaimer and Affiliate Disclosure before making a purchase.

We will make reasonable efforts to respond to privacy-related inquiries within an appropriate timeframe and in accordance with applicable legal requirements. For general questions, partnership opportunities, corrections, or other requests, please use the official contact methods listed on our website.